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The Ultimate Swimsuit Guide: Tips for Buying Swimwear Online

Updated: Dec 23, 2023

How to shop for bathing suits online? In the age of digital convenience, shopping for swimwear online has become a popular and stress-free experience. However, with all of the options available, it's essential to navigate the waters wisely to find the perfect swimsuit that not only complements your style but also fits like a dream. In this swimsuit guide, we'll explore valuable tips to help you make informed decisions when purchasing swimwear online.

1. Know Your Body Shape:

How do I know what size swimsuit to buy? Understanding your body shape is the first step towards finding the ideal swimsuit. Whether you're an hourglass, pear, apple, or rectangle, different styles flatter different figures. Search for keywords like "flattering swimwear for [body shape]" to discover styles that enhance your natural curves.

Measure Yourself:

  • Use a soft measuring tape to measure your bust, waist, and hips.

  • For the bust, measure at the fullest part.

  • Measure your waist at the narrowest point.

  • Hips should be measured at the fullest part, usually around the hip bones.

Consider Your Body Shape:

  • Different swimsuit styles suit different body shapes.

  • If you're an hourglass, you might want to emphasize your curves. Pear shapes may opt for styles that balance the upper and lower body.

  • Use keywords like "flattering swimwear for [body shape]" to find style recommendations.

  • PRO TIP: Look at Tagged images on TikTok or Instagram for body types that are similar to yours to get the best idea for what bathing suit is best for your body type.

Consider the Style:

  • Different styles of swimsuits may fit differently even in the same size.

  • For example, a one-piece suit may fit differently than a bikini in the same size.

  • Consider the style and its impact on fit when making your decision.

2. Size can Make a difference:

One of the biggest concerns when shopping for swimwear online is getting the right size. Always refer to the brand's size chart, as sizing can vary between different labels. Include keywords such as "swimwear sizing guide" to access comprehensive information on measurements, ensuring a snug fit for your new swimsuit.

Is it better to size up or down in swimsuits? When swimsuits become wet, they tend to loosen up and lose elasticity with prolonged use, causing smaller sizes to stretch out. In essence, opt for a size down as long as it feels comfortable when confronted with this situation.

A well-fitting swimsuit should hug your body snugly. If you notice any gathering at the seams, tightness, or strain on the straps and openings, likely, the size is not right. Your ability to move comfortably should not compromise the elasticity of the neck or leg openings.

Tap into the collective wisdom of online shoppers by reading customer reviews. Look for keywords like "customer testimonials" and "swimwear reviews" to gain insights into the fit, quality, and overall satisfaction of previous buyers. This can be invaluable in making informed decisions about the swimwear you're eyeing.

4. Fabric and Material:

Consider the fabric and material of the swimwear. Different materials offer varying levels of support, stretch, and durability. Include keywords like "best fabric for swimwear" to find information on materials that suit your preferences, whether you prioritize comfort, longevity, or performance.

How do you know if a swimsuit is good quality?

Determining the quality of a swimsuit involves considering several factors:

  1. Fabric: High-quality swimsuits often use durable and stretchy fabrics like nylon or polyester with a blend of spandex or elastane for elasticity.

  2. Lining: Look for a well-constructed lining, as it adds durability and provides better support.

  3. Stitching: Check for even and secure stitching. Double-stitched seams are a sign of better quality and durability.

  4. Hardware: Quality swimsuits use rust-resistant and durable hardware such as clasps, zippers, or decorative embellishments.

  5. UV Protection: Some high-quality swimsuits offer built-in UV protection, which helps protect your skin from harmful sun rays.

  6. Chlorine Resistance: If you plan to use your swimsuit frequently in chlorinated water (pools), opt for chlorine-resistant fabric to prevent fading and deterioration.

  7. Color Fastness: Check if the colors are vibrant and have good colorfastness, indicating resistance to fading over time.

  8. Brand Reputation: Established and reputable swimwear brands often prioritize quality to maintain their reputation.

  9. Customer Reviews: Read reviews from other customers to learn about their experiences with the swimsuit's quality, fit, and durability.

  10. Return Policy: A generous return policy can be an indicator of a brand's confidence in the quality of its products.

Remember, a higher price doesn't always guarantee quality, but these factors can help you assess the overall construction and durability of a swimsuit.

5. Mix and Match:

Many online swimwear retailers offer mix-and-match options, allowing you to create a personalized look. Experiment with keywords like "mix and match swimwear sets" to explore endless combinations and express your unique style by pairing different tops and bottoms.

6. Check Return Policies:

Before finalizing your purchase, familiarize yourself with the return policies of the online store. Include keywords like "swimwear return policy" to ensure flexibility in case the swimsuit doesn't meet your expectations. Knowing the return process will give you peace of mind during the online shopping experience.

7. Look for Discounts and Promotions:

Many online retailers offer seasonal discounts, promo codes, or bundle deals that can make your swimwear shopping more budget-friendly.

Pro tip - Look at their tagged images on social media and see if one of the models or influencers has a discount code.

8. Follow Social Media and Newsletters:

Stay connected with your favorite swimwear brands by following them on social media and subscribing to newsletters. Brands often share exclusive discounts, early access to sales, and styling tips.

One of my favorite swimwear brands is Evamele Swimear based out of Maui, Hawaii. -, Offers matching 'Ohana swimwear sets and handmade pieces inspired by Hawai'i's beauty. Promoting comfort, and confidence. The majority of the swimwear photos you see on my page is from Evamele.

9. Read Customer Reviews


Navigating the world of online swimwear shopping is all about being informed and empowered. By incorporating these tips and utilizing relevant keywords, you'll be well on your way to finding the perfect swimsuit that suits not only your style but also your body shape and size. Happy shopping!

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